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What is a .top Domain and Its Benefits?

    It is very important that you choose the right domain extension for your website domain name. There are multiple top-level domains or domain extensions that are SEO-friendly, short and memorable, just like they should be.

    One such domain extension is the .top domain. Buying this domain from a reliable NZ domain hosting provider will offer multiple features and benefits. This blog explores the .top domain and its various benefits for you.

    .top Domain Names

    The .top domain extension is a generic top-level domain (gTLD). It is not associated with any geographical location or isn’t affiliated with a specific industry. As of 18 November 2014, anyone is eligible to register their domain with a .top domain name.

    The .top domain extension was introduced to the world by a Chinese registry named Jiangsu Bangnings Group. Due to its simplicity and usefulness, it did not take time to grow in popularity. While the .top domain is not among the most used domain extensions in the Domain Name System, it occupies a large space on the World Wide Web.

    Let us understand why businesses and bloggers choose the .top domain name.

    Benefits of the .top Top-Level Domain

    ● High Availability

    Domain name availability is a huge issue all over the internet. Usually, widely used and popular domain extensions like the .com and .co domains are not easily available. Especially when your second-level domain uses commonly used phrases, words or keywords.

    In such cases, you can definitely use the .top domain. It is just as useful as the other available domain extensions are, if not more.

    ● Easy Usability

    You can use the .top domain extension because it is very easy to use, type and remember. The usability of a certain word or top-level domain is determined using three factors: the keypad distance, the memorability and the length of the word.

    When the keypad distance is less, it becomes easy for the user to type. For instance, the “t,” “o,” and “p” are closely placed on the keypad and hence easy to type. It is also three-lettered, leading to high memorability and a short length.

    ● More Memorable

    The .top domain is not only short and simple but also unique. Its uniqueness helps the user remember it for a long time, which will prevent wrong input and misdirection to another website.

    ● Generic Usage

    Since it is a generic top-level domain, it can be used for any and all types of websites. It is not limited to a specific type of industry or field. For instance, the .art domain extension belongs to artists, art bloggers, art gallery websites and more.

    The .top domain can be used creatively and generally by any type of business or blogger, making it easy to use.

    ● Positive Association

    Since the word “top” has a positive connotation to it, when you use it for your website, it offers a positive impact. Depending on how you utilise it, you can definitely attract a positive reaction from the users and customers.

    ● Safe and Secure

    Search engines trust the .top domain since it is used by trustworthy and credible users. This also makes it a safe and secure option, avoiding blocklisting of your website.

    Conclusion

    We can conclude by saying that you can choose the .top domain name for your business website. You can enjoy multiple benefits, ensuring better performance and reputation.

    With its gradually growing popularity, we can notice its prominence in various fields. Since the extension has hardly any demonstrated limitations, you can use it freely.